Pick the closest match to a new lead, open it, and ask the owner what to change. Client work sits on the left with every version it went through; the industry templates below it are finished, unique, and ready to rename.
Day one with a new lead
The engine repos already have a Day One checklist for scroll films. This is the same discipline for the single-file templates: the work is gathering their material and swapping facts, not designing from zero.
Type the trade above. A lumber yard starts from Cabrillo Lumber; a brewery starts from Sisquoc Ridge; a chiropractor from Foothill Dental. Register matters as much as industry — ask whether they want the professional one or the friendly one.
Duplicate the template into a new client folder or repo. The library copy never changes; fixes to a template are a separate, deliberate edit.
Crawl whatever they have — Yelp, Facebook, a PDF menu, a line card. Take copy verbatim, list every photo you want from them, and write a CREDITS file as you go.
Every template keeps name, phone, address, hours and prices at the top of the file, and colors and fonts in :root. That is the whole first pass. Only then change the shape of a section.
Screenshots at 1366 and 390, no horizontal scroll, contrast at 4.5:1, reduced motion, keyboard focus. Then send the stable production domain, never the per-deploy URL.
Domain, DNS, hosting and analytics in accounts registered to the owner, with two-factor on their phone. The Ownership Guarantee is printed on every proposal.